Case study
Perett Mortgages: a mortgage agent's whole online presence, built from scratch.
Igor Perett has worked in mortgages since 2010, at Scotiabank, CIBC and RBC. When he set up on his own as a mortgage agent in Ontario, he needed everything a client checks before they call: a website, a Google presence, answers to their questions, and a fast reply. We built all of it and launched perettmortgages.ca on October 14, 2026.
RankedFirst.ai built perettmortgages.ca for Igor Perett, a mortgage agent in Markham, Ontario: market research, a 45-page website with 24 calculators and 6 guides, SEO and Google setup, consent-based lead forms, a website chat assistant, a voice receptionist and a database reactivation agent.
What we did
Research, website, SEO, marketing, authority and AI.
One team, one plan, and every page written for the clients Igor serves best: self-employed borrowers and business owners.
Research
We studied the mortgage websites and AI assistants Ontario borrowers already use, then built his positioning around the clients he serves best and the questions they ask.
A 45-page website
A two-step Mortgage Readiness Review, a Bank Decline Diagnostic, pages for buying, renewing, refinancing and investment property, 24 calculators and a rates page.
SEO and Google
Titles, structured data, a sitemap and a full crawl check before launch. Then Google Search Console, Google Analytics and a Google Business Profile.
Authority
Six guides for self-employed borrowers and homeowners, written to FSRA's advertising rules, with his licence and brokerage details on every page.
AI assistants
A website chat assistant that works out payments with his own calculators and takes contact details, a voice receptionist, and a database reactivation agent for his past clients.
Built for his brokerage
"Independently owned and operated" where the rules need it, no rate promises anywhere, and opt-in consent for newsletters and renewal reminders.
What happens now
Every week, in public.
We track his Google rankings and what AI answers say about him every week, measured from Toronto. His numbers sit on our Proof page, starting from launch week, next to ours.
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